Introduction
Sobha Realty has just raised the bar again. Their newest vision, Sobha Central, will redefine the meaning of luxury urban living in Dubai. Set in the heart of the city along Sheikh Zayed Road, this incredible masterplan community promises to deliver everything comfort, class, and convenience wrapped into one vertical sanctuary. What is Sobha Central?
Imagine a place where everything you need is right at your fingertips. That’s exactly what Sobha Central aims to be. This master development features six iconic residential towers, thoughtfully designed to offer a blend of modern apartments, luxury, entertainment, shopping, and even business spaces. It’s more than just a place to live it’s a new lifestyle hub where you can work, relax, and thrive. Whether you’re a looking for apartment for family or an investor chasing strong returns, Sobha Central delivers on all fronts. Prime Location: Sheikh Zayed Road
Strategically located on Sheikh Zayed Road, the backbone of Dubai, this development gives you access to the entire city with ease. In minutes, you can reach Dubai Marina, JBR, Media City, Internet City, and more. Living here puts you in the center of Dubai’s most vibrant neighborhoods. Architectural Design and Masterplan
Sobha Central isn't just about looks though it's incredibly beautiful. It’s built with function and future in mind. These Six towers are interconnected by an elevated circulation path, which means residents can move between towers and shared spaces without ever stepping outside. Inside, you’ll find shared gyms, a theater, lounges, and even a Grand Hall. The architecture is sleek and modern, with sustainability baked into its very core, setting the stage for a futuristic, walkable community.
Variety of Residences
At launch, 1,225 new homes are hitting the market in Sobha Central. These apartments come in 1-bedroom and 2-bedroom layouts, for modern city life. These aren’t your average apartments they’re crafted for elegance, space efficiency, and premium comfort. Whether you’re a single professional, a young couple, or an investor looking to rent, these apartments are designed to fit your needs. Every unit features smart layouts, top-quality finishes, and wide windows that bring in plenty of natural light views of Dubai’s skyline. World-Class Amenities Inside
When you live at Sobha Central, you’re not just getting a home you’re stepping into a world full of amenities that make everyday living feel like a five-star resort stay. One of the standout features is the elevated walkway that connects all six towers. This path isn’t just for strolling. it links you directly to indoor luxuries like a fully-equipped gym, a private theater, clubhouses, and even a direct internal route to a world-class shopping mall and restaurants. And that’s just the beginning. From co-working lounges and meeting spaces to game zones and wellness lounges, Sobha Central makes sure you never need to leave the property for anything. Outdoor Spaces That Inspire
In a bustling city like Dubai, outdoor relaxation areas can make all the difference and Sobha Central has taken that idea to a whole new level. The development is centered around a lush, expansive central park, filled with private themed courtyards where residents can unwind, gather, or simply enjoy some quiet time under the sky. Over 250,000 square feet of open space have been dedicated to nature, calm, and recreation. Mixed-Use Community Living
Sobha Central isn’t just about homes. It’s about building a thriving, self-sufficient mixed-use community. The mixed-use design also means that everything you need health, work, play, and wellness is integrated into one smart, connected environment. You can get a medical check-up, attend a business meeting, go for a workout, and enjoy a fancy dinner all without leaving the community. This vertical city concept offers convenience and quality in perfect balance, making it ideal for those who value their time and lifestyle. Sustainability Features
In today’s world, a true luxury property isn’t just about design and comfort. It’s also about responsibility. Sobha Central takes sustainability seriously, integrating smart, green solutions into every part of the project. Want to charge your electric car? You’ll find EV charging stations already in place. The entire development benefits from advanced district cooling systems that save energy on a large scale, making the community more eco-conscious. Even the materials used are locally sourced, reducing environmental impact while supporting the local economy. Sobha Central isn’t just future-forward in design. It’s a model for sustainable living in the UAE.
Investment Potential
Sobha Central is perfectly positioned to take advantage of that momentum. Located in one of the city’s most in-demand corridors, this development offers a compelling opportunity for both end-users and seasoned investors. According to recent market reports, areas like Dubai Marina, JLT, and surrounding neighborhoods have been recording rental yields of 7–10%, which are some of the highest in the region. With its central location, premium build quality, and extensive amenities, Sobha Central offers the kind of long-term investment value that’s hard to match. Whether you plan to live here or lease your unit, you're investing in a property that combines lifestyle benefits with strong financial returns. Plus, with the first tower set to be delivered by December 2029, early investors can benefit from appreciation over the next few years as construction progresses and demand continues to rise. Sobha Realty’s Commitment to Excellence
Sobha Central is not just a real estate project. Backed by a solid reputation and decades of industry experience, Sobha Realty has always delivered beyond expectations. Their Backward Integration Model which means they control the entire development process from design to delivery ensures consistent quality. When you invest in Sobha Central, you're investing in trust, transparency, and top execution. Delivery Timeline and Final Thoughts
As one of the most ambitious luxury developments in Dubai, Sobha Central is set to deliver its first tower by December 2029. This gives buyers and investor’s time to plan and enter early into what is expected to become one of the city's most iconic addresses. With its vertical design, mixed use offerings, and stunning blend of nature and architecture, this is more than just a residential project. It’s a lifestyle revolution.
RAK Properties has launched The Strand, a premier mixed-use development within the iconic Marjan Beach masterplan in Ras Al Khaimah. This project is set to redefine modern community living by combining residential, retail, cultural, and wellness experiences in one thoughtfully designed destination.
Spanning 187,000 square metres of land and offering 540,000 square metres of gross floor area, The Strand is among the most ambitious developments in Ras Al Khaimah. Its design reflects a commitment to sustainable, high-quality urban spaces, providing a vibrant and integrated community for residents, investors, and visitors alike.
The development emphasizes connected living, where work, leisure, and lifestyle coexist seamlessly. By integrating diverse amenities within a single community, The Strand establishes a new benchmark for mixed-use projects in the region.
Dubai is set to make global real estate history with the launch of the world’s first Mercedes-Benz branded city, a Dh30 billion master-planned development announced by Binghatti Developers in collaboration with the iconic luxury automotive brand Mercedes-Benz.
Named Mercedes-Benz Places – Binghatti City, the landmark project will be located in Meydan, one of Dubai’s most prominent and fast-growing districts. The development marks a major milestone not only for Dubai’s luxury property market but also for branded real estate worldwide, as it brings the Mercedes-Benz lifestyle into a fully integrated urban environment for the first time.
The announcement represents the second global residential collaboration between Binghatti Developers and Mercedes-Benz, building on the success of Mercedes-Benz Places Dubai. It also introduces Binghatti City as the first fully master-planned community in the developer’s history, signaling a new chapter in large-scale urban development for the Dubai-based company.
Spanning more than 10 million square feet, Mercedes-Benz Places – Binghatti City has been designed as a self-contained city that blends luxury living, retail, leisure, wellness, and green spaces into one seamless destination. The master plan will feature multiple Mercedes-Benz branded residential towers connected within a single urban ecosystem, offering residents a lifestyle centered on comfort, convenience, and connectivity.
Design across the development will be guided by Mercedes-Benz’s globally recognized Sensual Purity philosophy. This design approach focuses on combining emotional elegance with simplicity, precision, and timeless quality. The philosophy will shape not only the architectural identity of the buildings but also the everyday living experience within the community, setting a new benchmark for branded urban living.
According to the developers, the city has been planned as a walkable environment where residents can meet most of their daily needs within the community itself. Planned features include luxury residences, retail boulevards, dining and entertainment venues, parks and green corridors, cultural and leisure spaces, wellness and sports facilities, and modern mobility hubs. Together, these elements aim to create a complete lifestyle destination rather than a traditional residential project.
Ultra-Luxury Villas at the Pinnacle of Palm Jumeirah
The Crown Garden Villas collection consists of 38 grand five- and six-bedroom residences, positioned at the tip of Palm Jumeirah’s fronds, one of the most prestigious addresses in Dubai. This prime location offers residents panoramic views of the Palm’s iconic landmarks, the Arabian Gulf, and Dubai’s skyline, reinforcing Palm Jumeirah’s reputation as a global symbol of luxury waterfront living.
Each villa is designed across three distinctive architectural styles, blending modern elegance with functional luxury. Sizes range from 7,316 to 8,322 square feet, offering expansive living spaces ideal for high-net-worth homeowners and international investors seeking exclusivity.
Resort-Inspired Waterfront Lifestyle
Crown Garden Villas are designed to deliver a private resort-style living experience. Key lifestyle features include:
• Direct private beach access
• Landscaped private gardens
• Rooftop lounges with open views
• Expansive terraces for indoor-outdoor living
• Green courtyards integrated into villa layouts
Architectural elements such as floor-to-ceiling glazing, open-plan interiors, and cantilevered structures maximize natural light and enhance seamless transitions between indoor and outdoor spaces. Bold vertical beams and geometric design lines further elevate the villas’ contemporary aesthetic.
Community Living with Wellness and Green Spaces
Beyond private residences, Crown Garden Villas residents will enjoy access to a dedicated community clubhouse, offering dining, social, and wellness experiences. The development is also surrounded by two lush landscaped parks, contributing to Palm Crown’s growing network of green spaces.
This focus on walkability, greenery, and shared amenities aligns with Dubai Holding Real Estate’s broader vision of creating connected, vibrant communities that balance luxury with long-term livability.
Shah Rukh Khan Makes History in Dubai as Danube Properties Unveils SHAHRUKHZ by Danube on Sheikh Zayed Road
Dubai has made global headlines with the official launch of SHAHRUKHZ by Danube, a premium 55-storey commercial tower named after Bollywood icon Shah Rukh Khan. In an unprecedented moment in real estate, Danube Properties has created the world’s first celebrity-branded commercial tower dedicated to the legacy of one of cinema’s most influential stars.
The announcement took place during an exclusive gala event at Grand Hyatt Mumbai, where Shah Rukh Khan and Danube Group Chairman Rizwan Sajan celebrated a milestone that blends ambition, innovation and star power.
A Landmark Address on Sheikh Zayed Road
Situated prominently on Sheikh Zayed Road, SHAHRUKHZ by Danube is designed to become one of Dubai’s most prestigious business landmarks. The tower is crafted for global entrepreneurs, corporate leaders, high-growth companies and investors seeking a premium commercial address in a rapidly evolving economic hub.
It also symbolizes a shared journey of success, as both Shah Rukh Khan and Danube mark 33 years of achievement, resilience and worldwide recognition.
A Landmark Dedicated to the King of Bollywood
Shah Rukh Khan expressed deep gratitude during the launch ceremony, calling the honor emotional and inspiring. He shared that Dubai represents a city where dreams turn into reality and ambition is celebrated at every level.
Rizwan Sajan highlighted the parallel journeys of both icons, reflecting on their rise from humble beginnings to becoming global success stories united under one architectural landmark.
RAK Properties has launched The Strand, a premier mixed-use development within the iconic Marjan Beach masterplan in Ras Al Khaimah. This project is set to redefine modern community living by combining residential, retail, cultural, and wellness experiences in one thoughtfully designed destination.
Spanning 187,000 square metres of land and offering 540,000 square metres of gross floor area, The Strand is among the most ambitious developments in Ras Al Khaimah. Its design reflects a commitment to sustainable, high-quality urban spaces, providing a vibrant and integrated community for residents, investors, and visitors alike.
The development emphasizes connected living, where work, leisure, and lifestyle coexist seamlessly. By integrating diverse amenities within a single community, The Strand establishes a new benchmark for mixed-use projects in the region.
Dubai is set to make global real estate history with the launch of the world’s first Mercedes-Benz branded city, a Dh30 billion master-planned development announced by Binghatti Developers in collaboration with the iconic luxury automotive brand Mercedes-Benz.
Named Mercedes-Benz Places – Binghatti City, the landmark project will be located in Meydan, one of Dubai’s most prominent and fast-growing districts. The development marks a major milestone not only for Dubai’s luxury property market but also for branded real estate worldwide, as it brings the Mercedes-Benz lifestyle into a fully integrated urban environment for the first time.
The announcement represents the second global residential collaboration between Binghatti Developers and Mercedes-Benz, building on the success of Mercedes-Benz Places Dubai. It also introduces Binghatti City as the first fully master-planned community in the developer’s history, signaling a new chapter in large-scale urban development for the Dubai-based company.
Spanning more than 10 million square feet, Mercedes-Benz Places – Binghatti City has been designed as a self-contained city that blends luxury living, retail, leisure, wellness, and green spaces into one seamless destination. The master plan will feature multiple Mercedes-Benz branded residential towers connected within a single urban ecosystem, offering residents a lifestyle centered on comfort, convenience, and connectivity.
Design across the development will be guided by Mercedes-Benz’s globally recognized Sensual Purity philosophy. This design approach focuses on combining emotional elegance with simplicity, precision, and timeless quality. The philosophy will shape not only the architectural identity of the buildings but also the everyday living experience within the community, setting a new benchmark for branded urban living.
According to the developers, the city has been planned as a walkable environment where residents can meet most of their daily needs within the community itself. Planned features include luxury residences, retail boulevards, dining and entertainment venues, parks and green corridors, cultural and leisure spaces, wellness and sports facilities, and modern mobility hubs. Together, these elements aim to create a complete lifestyle destination rather than a traditional residential project.
Ultra-Luxury Villas at the Pinnacle of Palm Jumeirah
The Crown Garden Villas collection consists of 38 grand five- and six-bedroom residences, positioned at the tip of Palm Jumeirah’s fronds, one of the most prestigious addresses in Dubai. This prime location offers residents panoramic views of the Palm’s iconic landmarks, the Arabian Gulf, and Dubai’s skyline, reinforcing Palm Jumeirah’s reputation as a global symbol of luxury waterfront living.
Each villa is designed across three distinctive architectural styles, blending modern elegance with functional luxury. Sizes range from 7,316 to 8,322 square feet, offering expansive living spaces ideal for high-net-worth homeowners and international investors seeking exclusivity.
Resort-Inspired Waterfront Lifestyle
Crown Garden Villas are designed to deliver a private resort-style living experience. Key lifestyle features include:
• Direct private beach access
• Landscaped private gardens
• Rooftop lounges with open views
• Expansive terraces for indoor-outdoor living
• Green courtyards integrated into villa layouts
Architectural elements such as floor-to-ceiling glazing, open-plan interiors, and cantilevered structures maximize natural light and enhance seamless transitions between indoor and outdoor spaces. Bold vertical beams and geometric design lines further elevate the villas’ contemporary aesthetic.
Community Living with Wellness and Green Spaces
Beyond private residences, Crown Garden Villas residents will enjoy access to a dedicated community clubhouse, offering dining, social, and wellness experiences. The development is also surrounded by two lush landscaped parks, contributing to Palm Crown’s growing network of green spaces.
This focus on walkability, greenery, and shared amenities aligns with Dubai Holding Real Estate’s broader vision of creating connected, vibrant communities that balance luxury with long-term livability.
Shah Rukh Khan Makes History in Dubai as Danube Properties Unveils SHAHRUKHZ by Danube on Sheikh Zayed Road
Dubai has made global headlines with the official launch of SHAHRUKHZ by Danube, a premium 55-storey commercial tower named after Bollywood icon Shah Rukh Khan. In an unprecedented moment in real estate, Danube Properties has created the world’s first celebrity-branded commercial tower dedicated to the legacy of one of cinema’s most influential stars.
The announcement took place during an exclusive gala event at Grand Hyatt Mumbai, where Shah Rukh Khan and Danube Group Chairman Rizwan Sajan celebrated a milestone that blends ambition, innovation and star power.
A Landmark Address on Sheikh Zayed Road
Situated prominently on Sheikh Zayed Road, SHAHRUKHZ by Danube is designed to become one of Dubai’s most prestigious business landmarks. The tower is crafted for global entrepreneurs, corporate leaders, high-growth companies and investors seeking a premium commercial address in a rapidly evolving economic hub.
It also symbolizes a shared journey of success, as both Shah Rukh Khan and Danube mark 33 years of achievement, resilience and worldwide recognition.
A Landmark Dedicated to the King of Bollywood
Shah Rukh Khan expressed deep gratitude during the launch ceremony, calling the honor emotional and inspiring. He shared that Dubai represents a city where dreams turn into reality and ambition is celebrated at every level.
Rizwan Sajan highlighted the parallel journeys of both icons, reflecting on their rise from humble beginnings to becoming global success stories united under one architectural landmark.
